I’ve made every single marketing mistake conceivable by man.
Flushed millions down the toilet on campaigns that bombed harder than a drunk comedian at a funeral…
Hired “gurus” who couldn’t sell umbrellas during a hurricane…
I’ve watched strategies go from cutting-edge to eye-rolling cliché…
To absolute dumpster juice…
Then magically resurrect as “revolutionary” when some baby-faced TikToker whose voice still cracks discovers them.
Here’s the thing about marketing…
The longer I stayed in this game, the more I realized it was never about finding that ONE magical unicorn strategy.
I mean shit, I chased everything that popped into my skull like a lab rat on meth.
❌ One minute I’m building SEO sites trying to suckle at Google’s algorithm teat…
❌ The next I’m taking soul-crushing client gigs because I blew my bankroll on overpriced rosé in Cannes.
Not gonna lie, I even ran a video production company for a hot minute.
Created some absolutely bonkers content for Mike Tyson, Alex Jones and few other celebs who absolutely crushed it.
Most of them went super viral.
Millions watched, millions made, billions remembered.
And to be honest, that was the most alive I felt professionally. Creating things where I could use the random fuckery in my brain that made people pay attention.
Videos let me be me. It didn’t feel like work.
But here’s what nobody tells you about creative work…
It’s exhaaaaaaaaaaausting.
And worse, it doesn’t scale.
You can’t mass-produce the weird stuff that comes out of your head at 3 AM. At least, that’s what I thought.
So I did what any sane person would do. I got burned the fk out, stepped back, and tried to untangle the mental pretzel I’d twisted myself into.
I had no idea what I was supposed to focus on…what the hell was I actually good at?
Was it the technical stuff? The creative side? The strategy?
The answer was both frustrating and kinda liberating because…
It was all of it, and none of it specifically.
I was a mediocre jackoff-of-all-trades in a world that worshipped specialists.
When people were telling me to “niche down,” I tried…
But it felt like wearing someone else’s underwear after they’d been to the gym. Too tight where it shouldn’t be, too loose where it matters. Just plain wrong.
What I realized after months of wanting to swan dive off the Golden Gate Bridge was that my “superpower” wasn’t any single skill.
I just got bored easily because I felt like things could’ve been easier.
And that’s when it finally clicked…
Because the reality is there is no such thing as originality…
Show me an idea and I’ll show you it’s not new.
It just doesn’t fucking exist.
I mean just stop and think for a sec.
Look around you.
Everything is a remix of something else.
EVERYYYYYYYTHANG.
Facebook, Insta, YouTube, and TikTok literally copy each other’s homework the second one of them stumbles ass-backward into a feature that prints money. They’re like that kid in school who copies your test but somehow gets a better grade because the teacher thinks they have nice handwriting.
Copywriters? They’re all recycling formulas that worked when your grandpa was in diapers.
Hollywood keeps remaking classics with prettier faces and worse scripts.
Even Apple – the “MoSt InNoVaTiVe CoMpAnY eVeR” – didn’t invent the smartphone, the tablet, or the smartwatch. They just made them suck less and look prettier.
Chefs remix their grandma’s recipes and call it “gastronomy.”
Musicians sample tracks their parents danced to.
Comedians dust off joke structures older than Betty White.
The world’s most successful people aren’t creating from scratch – they’re just better thieves!
They know exactly what to steal, how to transform it, and who to sell it to.
The difference between a hack and a genius is just execution and packaging.
That’s why throughout these years, I’ve studied the masters of marketing and sales copy.
- Eugene Schwartz with his research-first approach. This wacko spent 80% of his time just researching before writing a single word. His “Breakthrough Advertising” became my bible.
- Jay Abraham’s multiplication marketing strategies. The man could take an existing business and multiply its revenue just by leveraging what was already there. Pure genius.
- John Caples’ scientific testing methods. This guy was A/B testing before computers existed. He’d run different headlines in different newspapers and track the results by hand which is fkn bananas.
- I dissected Gary Halbert’s direct mail campaigns and his “Coat of Arms” letter that made millions? I studied every word like it contained the nuclear launch codes.
I collected everything I could from these guys and so many other legends like David Ogilvy, Clayton Makepeace, Joe Sugarman, the list goes on and on.
But I kept running into the same damn walls trying to stitch together the perfect strategy.
And I realized I’d been here before. MANY times before.
That’s when I asked myself the question that changed everything…
“What if the system itself is the problem?”
What I mean is maybe the reason I kept hitting walls wasn’t because I sucked, but because the entire way I was approaching it was a dumpster fire from the start.
Most people think success comes from stacking more tactics, buying more tools, cracking more hacks…but as soon as I started thinking about this, my tiny little brain started seeing connections I’d missed.
All those random skills and experiences weren’t separate things – they were parts of a system I hadn’t recognized yet…so I started mapping how everything connected.
How storytelling frameworks influenced email sequences…
How risk reversal affects hook creation…
How market awareness dictates headline structures…
How psychological triggers shape guarantee copy…
And most importantly – how creativity could be systematized without killing what makes it powerful.
Fast forward to today, I can spit out offers in any niche and be at least 2-3 years ahead of others because I have an edge that 95% don’t.
I figured out how to scale creativity that gets attention, which had always been my bottleneck.
And if you’ve been in marketing for more than 3 minutes, it’s probably been yours too.
The frameworks I put together are like Legos. You just attach them to build out whatever you want and blend them to get insanely unfair advantages over your competition while they’re still busy arguing about which AI tool is gonna replace them next.
This is the result of me SCREWING UP IN ALMOST EVERY WAY POSSIBLE FOR OVER 20 YEARS, randomly stumbling across a few big things, and finally putting all that shit together to create stupid simple offers that’s CONSISTENT.
Like you have no idea how big consistency is.
Think about it. There’s a reason McDonald’s isn’t just some one-hit wonder from the 50s. It’s a global empire that prints money faster than the Fed during a recession.
And it’s not because their food is a culinary masterpiece. That Big Mac isn’t winning any Michelin stars, let’s be real.
It’s because when you go into any McDonald’s, you know exactly what you’re getting. That Quarter Pounder tastes the same whether you’re sober or three tequilas deep at 2 AM.
Franchises dominate because they solved the one problem most businesses never figure out – how to deliver the exact same experience every.. single… time.
❌ No more “this worked great once but we can’t do it again”
❌ No more “why did sales explode last month but flatline this month?”
❌ No more “why do people keep refunding after the first week?”
People don’t just buy from you once because you’re good.
They come back again and again because you’re CONSISTENT.
They know what they’re getting. They trust you.
And in a world where most marketers are one-hit wonders praying for lightning to strike twice, being consistent is like having a superpower that prints money while you sleep.
Literally.
Now let me be clear…
This framework doesn’t replace creativity – it makes it a billion times faster.
It doesn’t make marketing easier – it makes it way more effective.
It doesn’t give you a fish – it gives you a goddamn blueprint for building your own damn fish factory.
I know what you’re prob thinking right now…
“Bruh, why you selling this if you’re printing money???”
Most guys out there will feed you bullshit that they wanna “give back” or “help the little guy,” but let’s be real – I like money, and I like winning, and teaching this stuff forces me to get even sharper at it myself.
Plus, it’s just matter of time before someone copies me – so I wanna cash in on it because I’m not an idiot.
So yea – I’m doing this all for me bc I’m selfish af.
Pot, meet kettle.
Good news for you is you get to steal my homework before the rest of the internet clowns catch on and start slanging it for 10% of what’s there and for 10x the price.
Will it make you an overnight millionaire?
Probably not.
Will it save you years of staring at blinking cursors wondering why nobody’s buying?
Absolutely.
Most “gurus” will tell you you’re “1 funnel away” from being rich, but they conveniently leave out the part where you have to kinda know what the fk you’re doing first.
Who knows…
Maybe they’re right, and you really are just 1 away from Bezos-level mega yachts.
Or maybe, just maybe, you could stop chasing fairy tales and actually learn how to sell things the right way before you blow another $5k on a course that tells you to “just provide value.”
Look, at the end of the day, I’m just putting this out there.
I’m not saying it’s gonna change your life overnight.
I’m not even telling you I have all the answers.
But what I AM saying is this is the exact playbook I wish I had when I was lighting money on fire, wondering why all my shit wasn’t working.
You can write me off as another marketing bro trying to sell you something you don’t need.
And that’s your call – I respect it.
Truth is…
If you don’t do anything, a month from today, you’ll be nothing more than 30 days older.
…Or you can maybe try this out and see if it works.
Worst case scenario, you lose out on a few bucks and a little bit of time.
Best case, you’ll start to have a LOT more options with what you do in life.
Up to you.
The wisest man I ever knew told me something I’ll never forget…
“Most people are too busy trying to figure out how to get rich quick instead of figuring out how to never be broke again.”
Hopefully you don’t take as long as I did to find out he was right.